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on 2 March 2013
You will need this book if you are studying the history of propaganda or if you are studying media, its a great book, easy to read and easy to follow.
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on 11 April 2011
Parts of this book, particularly the historical reviews and case studies, are reasonably interesting. But the book is basically written by academics for scholars, and therefore lacks the kind of easy-to-access writing that could have given it a wider audience.
One aspect that is particularly frustrating is that they get caught up commentary about the research, its quality and abundance or lack thereof, rather than the results of the research. And even the analytical tools they present (very late in the book) failed to inspire me or leave me with the feeling I'd discovered the secret of great propaganda.
This book may be fine for students, who probably would read only sections of it anyway. But those looking for an entertaining and insightful look at the art of propaganda won't get the reward that wading through this book deserves.
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