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on 30 November 2006
Having just completed the marketing strategy course on my MBA, which involved reading literally thousands of pages, most of which seemed to repeat themselves, it was a pleasure to read this short overview book about marketing from Jim Blythe. He covered most of what I had already learnt, also punctured some myths and introduced me to some new authors on marketing and strategy, and manages to write in a very involving and humourous manner. He even manages to get a Fabulous Furry Freak Brothers quote in there!
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