4 of 4 people found the following review helpful
Selling is as important in personal training, as goal-setting is in programme prescription. If you don't get it right, you're going to lose a lot of clients. If you are a certified personal trainer (or any fitness professional for that matter) and you want to make a living out of it, you should read this book. I particularly recommend it if you are self-employed, or considering that avenue, because this book brings home the realities of making the business pay - you have to learn how to really sell. What I particularly liked about this book, was the cold, hard manner in which it presents the material. I make a living personal training, and hitting revenue targets each day/week/month/year is a constant challenge. You can't be soft about it (a lesson learned the hard way). This book cleared my perspective and toughened me up! I only read it a few days ago and I'm already benefiting it. Some of the principles I found a little too heavy (very car sales and corporate) but this book is packed with little nuggets of useful information that, essentially, could prove to make the difference between you sinking, or walking on water. For that, I'm grateful I took the time to read it.
1 of 1 people found the following review helpful
on 30 August 2010
I have recently setup a PT training firm and this book has added value to my ideas, whilst not perfect and a little 'american' in style it offers some very good ideas.
I would say if in doubt buy this book, it will give you some good hints.