Top positive review
36 people found this helpful
An insightful guide into setting up and running a photography business.
on 23 December 2011
I've read a lot of photography books in my time and I have to say firstly that it's a relief to see a British one produced, that provides practical references to British resources. I would also have to disagree with the first reviewer; I think it is obvious from the title that it is not aimed at successful professionals who've been in business for 10 years. From reading it, it is clearly aimed at (a) those considering setting up their business, (b) just started or are in the first 1-2 years of trading or (c) those considering making a change from other specialisms to commercial/editorial photography.
I was a part-time professional for five years before becoming wholly self-employed in June 2011. I bought this book because adjusting to the changes of working 100% as a self-employed photographer has been a big challenge. The section on Marketing was very helpful in giving me some new resources to refer to and gave me comfort in confirming that what I was already doing was right. I enjoyed the sections where other photographers - such as Perou, David Slijper and Julia Boggio - talked about the things they have had to deal with on their way to becoming a successful businessperson. The templates and guides are very useful, as are the considerations you should make with regards to pricing, producing a shoot and copyright.
I think this book has also come at a very opportune time and I would encourage any photographers - whatever early stage they are at - to read this book. There is a lot of pessimism about the future of photography and how money can't be earned from it. The message I get from Lisa's book is that it IS there, but you cannot expect to announce that you are photographer to 20 of your closest friends and expect to earn a living from it. If you decide to sell your images or photographic skill, then you need to become a businessperson, find out who would buy your work and have reasons why you are different or of value to your clients. Then you need to promote, promote and promote some more. It's hard work but this is what businesspeople in other sectors have been doing for years - more photographers need to do this too.
Thanks Lisa on an excellent first book; I hope there are other books in the pipeline that cover specific areas - more detailed books on marketing and the legal side of photography would be particularly interesting.