Top positive review
10 people found this helpful
Good introduction to de Bono's work
on 1 August 2009
Edward de bono has written volumes on creativity, although most of his work is reteated over and over again (so much so that the anecdotes he uses are the same he's used for over 20 years). That said, he is responsible for demystifying creativity making it available to all. While most other authors on the topic have a disconnected set of techniques to be more creative (such as the "wear something different today" etc...), he has a strong foundation underlying everything he does. For this reason I turn back to his books over and over again through the years.
This book is a perfect introduction for someone new to his work. It outlines his main ideas and gives a number of techniques which fall out of his approach. It is perfect reading for the intellectual who relies on logic alone.
For creativity and how to be more so, I would recommend this and his other excellent, more detailed book, Serious creativity. Both great works which easily complement each other.