Top positive review
10 people found this helpful
A must-have book!
on 6 July 2007
Dave Chaffey's E-Business and E-Commerce Management is a superb text. All the important topic areas are covered in detail, the book is filled with up-to-date case studies, and, perhaps most importantly, is easy-to-read.
The author successfully captivates the reader's attention as they are taken on an information-rich journey, starting with the basics of E-Commerce through to the strategic management of key E-Business functions. The book is ideal for business or IT students who are required to study E-Business as part of their course. Indeed, I purchased the book during my IT degree course and found it indispensable.