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5.0 out of 5 stars Interesting, Informative and provides real insight into the world of marketing, 26 Oct. 2010
This review is from: Principles of Marketing with Companion Website with Gradetracker Student Access Card (Paperback)
This book is very in depth and insightful, providing a useful tool for anyone studying business or even working in the business sector. It attempts to cover all basic marketing principles as well as delving into some more complex theory, but does so in a way which is easy to read, interesting and informative. A must have for anyone starting out in business or marketing be it at work or in education, it will provide a very useful study tool with it's easy to follow chapters, helpful annotations and in the way it doesn't patronise it's reader by omitting the more complicated models and theories, it doesn't skirt by the fact the business world is a tough environment with many challenging issues to consider and anyone wanting to delve into the business sector will find this an invaluable resource.
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5.0 out of 5 stars Excellent book, 8 Jan. 2014
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This review is from: Principles of Marketing with Companion Website with Gradetracker Student Access Card (Paperback)
This was the best price option at the time and I was very happy as he book was brand new and Ive used it throughout my marketing degree. I recommend the book and the seller ++
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5.0 out of 5 stars Really Really Good, 14 Nov. 2013
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This review is from: Principles of Marketing with Companion Website with Gradetracker Student Access Card (Paperback)
This book is very helpful with my studies and I have gained better understanding of marketing. Must buy if you are also studying this. Will help you so much in the future.
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5.0 out of 5 stars Five Stars, 7 Jan. 2015
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Mrs. Szilvia Goncalves "book worm" (Scotland, Aberdeen) - See all my reviews
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This review is from: Principles of Marketing with Companion Website with Gradetracker Student Access Card (Paperback)
big bulky book, too small letters but that is what the uni suggested to buy hence got no choice...
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5.0 out of 5 stars Five Stars, 25 Nov. 2014
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This review is from: Principles of Marketing with Companion Website with Gradetracker Student Access Card (Paperback)
Very useful for Marketing students
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