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4.0 out of 5 stars Nice ideas, 8 Feb 2014
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This review is from: Influence: Science and Practice (Paperback)
A well-structured review of 'compliance techniques' as used by sales and marketing (and others).

Just missing a conclusion to wrap it all up and consolidate the learning.
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Influence: Science and Practice
Influence: Science and Practice by Robert B. Cialdini (Paperback - 23 July 2013)
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