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4.0 out of 5 stars Nice book
Good book... describes all major Digital metrics in a very structures way.. good enough to understand the analytics behind and what to measure in order to analyze and objectively measure....
Published 12 months ago by Janmesh

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2.0 out of 5 stars They need to give much more information.
Title is misleading: "metrics for assessing impacts and designing success". Nothing of that sort in the book. It's just a list of metrics that anyone can find in google analytics for free.
I was expecting the book would help in defining a strategy on how to read data and build more traffic, but there is nothing of that sort.
Maybe the book could be good...
Published 7 months ago by Luca


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2.0 out of 5 stars They need to give much more information., 1 Oct. 2014
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This review is from: How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success (Hardcover)
Title is misleading: "metrics for assessing impacts and designing success". Nothing of that sort in the book. It's just a list of metrics that anyone can find in google analytics for free.
I was expecting the book would help in defining a strategy on how to read data and build more traffic, but there is nothing of that sort.
Maybe the book could be good a undergraduate student or people who have zero knowledge about digital metrics.
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4.0 out of 5 stars Nice book, 29 April 2014
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This review is from: How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success (Hardcover)
Good book... describes all major Digital metrics in a very structures way.. good enough to understand the analytics behind and what to measure in order to analyze and objectively measure....
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