on 17 October 2014
This book provided me with a great overview of 'science communication' from the point of view of a scientist. I used this heavily during aspects of my PhD, both in terms of the literature review and in thinking of some new ideas! I strongly recommend this book not only those studying a scientific PhD (and considering Science Communication as a career route) but also those in academia, in which Science Communication activity is becoming essential.
on 26 April 2013
Written by two British microbiologists, Laura Bowater and Kay Yeoman, who have been involved for years in science communication as it pertains to the public understanding of science, "Science Communication: A Practical Guide for Scientists" is the most comprehensive guide towards effective scientific communication not only just for public understanding of science, but as a means of educating scientists regarding how they can be effective in educating politicians and government policy makers in explaining their research and how it may impact on public policy issues with respect to science. Drawing upon recent history of science communication in the United Kingdom, the authors proceed to discuss every facet of science communication, ranging from communication theory and methodology to interpreting the success of events held to promote science communication and public understanding of science. Theirs is an especially useful guide since it contains case studies of successful scientific communication done by colleagues ranging from graduate students to those well established in their scientific careers, including several from the United States. In other words, American readers should not disregard this book as a guide irrelevant to their own needs with respect to successful scientific communication to both the general public and those in government. Much to their credit, the authors stress the importance and relevance of social media as a means of successfully promoting science with respect to truly effective science communication. This is a book that belongs on the bookshelves of graduate students, professional scientists and others who have an interest in science communication as a means of fostering greater public understanding of science; an important book that may be viewed as a landmark guide in communicating science successfully to the public.
on 25 September 2013
What a shame that the scientists writing this book hasn't had help from journalists. The book is way too heavy, too hard to access, too "scientific" in its approach. There are quite some good ideas, but the drown totally in too heavy written pages and way too many words. Also the scientists spend too much time defining the different words; that's meant for scientific writing - NOT for popular science writing.
I can't believe that this book has been published. Don't buy it!!!!!