Top positive review
One person found this helpful
on 5 December 2013
Research by the Chartered Institute of Public Relations (CIPR) Social Media Panel, and shows best practice and applied theory - papers submitted by 30 plus leading social media consultants in the UK, from various related backgrounds.
The book is divided up into 7 topic areas, these then are subdivided into short chapters and are not overtly technical and are almost `layperson' friendly, giving information in a concise way.
The rise of social media and its rapidly changing nature, and the way it interfaces with the people is something that is radically changing landscape of brands. This then leads to the next progression of how brands communicate with their audiences/consumers. To be adept in social media is to stay ahead of the opposition and offer real benefit to your client. This hand book tries to do exactly that.