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Customer Reviews

4.3 out of 5 stars
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4.3 out of 5 stars
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on 28 November 2013
Hello there
I thought I'd share my review with anyone thinking of buying "The Social Media MBA in Practice" book.
I hope you find it useful!
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on 4 December 2013
If you want to understand more about using social media in business then read this book. Includes 25 case studies in the real world
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VINE VOICEon 20 December 2013
Format: Hardcover|Vine Customer Review of Free Product( What's this? )
I haven't read the previous book, so I can't comment on that.

This is a selection of 'real life' scenarios of companies using their social media.

Quite revealing was how little some of them seemed to know before they started! I think anyone under the age of 35 won't have a problem with learning how to tweet or promote but if you're 40+ you might struggle with not only the terminology but also the fast pace of social media....

You can't just open a facebook/twitter account and hope for the best. The companies that did best in these examples planned what they were going to do and also crucially, had a clear aim and ambition for their results...

Good book if your company knows nothing about social media but I expect the previous book would need to be read first!
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VINE VOICEon 3 December 2013
Format: Hardcover|Vine Customer Review of Free Product( What's this? )
Some interesting interviews, well written and easy to read. Interesting story from the author too. All in all a good buy - haven't finished it yet but I'm certainly looking forward to.
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on 24 May 2015
Book in average condition.
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on 31 January 2015
Useful for my PhD Study
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