Most helpful positive review
11 of 12 people found the following review helpful
on 29 April 2013
I am a amatuer photographer, who is thinking about getting professional in photography and from watching and listening to all sort of discusions about photography, I heard a lot from very well known and established photographers that the cruel reality of photography today is, that you have to run it as a business and that it takes about 80% of your time and the creative part is only 20%. So I thought, there must be something to it, but really didn't pay a lot of attention to it, because, I am still a student and was rather practicing the craft and techniques of photography. Than one day I came across PhotoMint on Facebook, and it offerd just that, so I viewed the website and came across this book, so I decided that if everyone is saying so, I must start somewhere and I oredered the book.
I did not have any education on economics or business management of any kind before, so I started from scratch. I also did not read any books on running a business, but what I can say, is that when I was done reading Laras book, I had a much more clear picture about the reallity of running your own photography business. The book is written by Lara White, who is an established high end wedding photographer and runs her own business with her husband, but has also a very extensive background in non-profit executive management.
So what she offers in this book, are all her skills, all her mistakes, all her knowledge and experience, that she gaind in her carrer as a very succesful photogapher and business woman, and she offers it in a very readable and non technical way, that anyone can understand, even if you do not have any education in business management or economics, like i did't.
You do not get only the information about what your pricing should be, if you do not want to go out of busniness, or what you should calculate into your pricing, you also get the full range of ideas, which you may never thought about on your own or find anywhere on the web, because they are Laras and Geoffs own ideas on marketing and sales. She presents to you the whole reality, how it is to run your own photography business in the time, when everyone has a camera and can so take decent pictures and how to stand out and differentiate yourself from others, and nurture your business, handle clients and sales and much more.
I think that everyone, who is thinking about getting in to photography professionaly, should know, what are they getting themselves into, and to get the informtion from someone, who has already experienced all that and been very succesful at it, i think that it is something that has pricless value.
The techniques described in the book work best for wedding, portrait, family, maternity, budoar and event photographers, maybe not so much for let's say fineart, ladnscape or commercial, but for those who are thinking of getting into the ones described first, I think it is the bast book on the market and an absolute must have.