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2 of 2 people found the following review helpful
5.0 out of 5 stars hands-on guide, 18 Jun 2013
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This review is from: Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers (Hardcover)
Straight forward guide with best practise examples from the brand strategy and identity of Deloitte. Great B2B guide. Very nice book!
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1 of 1 people found the following review helpful
4.0 out of 5 stars It's all about Deloitte, but still transferable, 1 Dec 2013
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This is informative, interesting and easy to read. The scope of the work gone into Deloitte`s brand is inspiring. Surprisingly practical. It's not a coffee table book.
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Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers
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