Top positive review
6 people found this helpful
Entertaining and Enlightening
on 10 June 2013
PREDICTIVE ANALYTICS by ERIC SIEGEL
Having no previous knowledge of predictive analytics, I was a little afraid this book might leave me bewildered. How wrong I was! My eyes were opened, my interest caught and held throughout this fascinating book.
There are many questions that come to mind when reading this book, but as you read on they are all very effectively answered by the author.
Predictive analytics are rooted in everyone's daily lives and can have a substantial effect on their future actions. I like the way Eric Siegel explains, giving examples that can be related to, so that even a total novice like myself has some insight into this fascinating subject.
This book is a must for anyone working in marketing. Even if they have previously explored this area, this book will open their eyes to further insight and could prove to be invaluable. It is also a must for anyone wanting to understand how predictive analytics can work.
I particularly liked the chapter on The Data Effect. Predicting the mood of Blog posts was fascinating, as a blogger myself this held my interest. As for the Far Out, Bizarre and Surprising Insights, well you simply have to read it! I devoured every word! Can early retirement really decrease life expectancy? What does your web browsing signify? This book will reveal all and it is written in such a way to hold the readers interest from start to finish.
What effect do predictions have on the business world? What predictions do famous names such as Google, Facebook, Citybank and others make? There is so much to discover in this easy to read and understand book. Anyone interested in the world of analytics will find this fascinating.
I was surprised at how much I enjoyed this book. Very well explained Dr Siegel! I think this deserves five stars.