2 of 3 people found the following review helpful
on 1 July 2014
Great book which reveals why some websites are more successful than others. Rather than assuming that doing, or not doing x or y will work….which all designers/ SEO guru's/ are guilty of?! Chris Goward works lays out how to optimize sites. He consults for Google, Ebay etc, etc…….if you want to get ahead of the pack, learn from a master
1 of 2 people found the following review helpful
on 13 October 2013
This is a must read for any digital marketeer or conversion specialist who wants to understand best practice in conversion optimisation. Using his wealth of experience Chris outlines a strategy for conversion optimisation, including the Lift model. This provides a great framework for evaluating website pages and a means of developing strong hypothesis to test on your website. Using his wealth of experience at Wider Funnel, Chris gives great examples of how their approach can lead to significant improvements in conversion and ultimately revenues. This book gives you the confidence to be bold and aim high for improving the performance of your website. A great read and very valuable insights.