Shop now Shop now Shop All Amazon Fashion Up to 70% off Fashion Cloud Drive Photos Shop Amazon Fire TV Shop now Shop Fire HD 6 Shop Kindle Voyage Shop now Shop Now Shop now


Your rating(Clear)Rate this item
Share your thoughts with other customers

There was a problem filtering reviews right now. Please try again later.

Great introduction to CRO. Nicley laid out chapters based around his lift model. Book also has excellent case studies, giving real world examples of implementing the lift model.
review image
0CommentWas this review helpful to you?YesNoSending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
2 of 3 people found the following review helpful
on 1 July 2014
Great book which reveals why some websites are more successful than others. Rather than assuming that doing, or not doing x or y will work….which all designers/ SEO guru's/ are guilty of?! Chris Goward works lays out how to optimize sites. He consults for Google, Ebay etc, etc…….if you want to get ahead of the pack, learn from a master
0CommentWas this review helpful to you?YesNoSending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
on 9 May 2015
Provides a comprehensive structure for introducing testing into an organisations website development approach.
0CommentWas this review helpful to you?YesNoSending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
1 of 2 people found the following review helpful
on 13 October 2013
This is a must read for any digital marketeer or conversion specialist who wants to understand best practice in conversion optimisation. Using his wealth of experience Chris outlines a strategy for conversion optimisation, including the Lift model. This provides a great framework for evaluating website pages and a means of developing strong hypothesis to test on your website. Using his wealth of experience at Wider Funnel, Chris gives great examples of how their approach can lead to significant improvements in conversion and ultimately revenues. This book gives you the confidence to be bold and aim high for improving the performance of your website. A great read and very valuable insights.
0CommentWas this review helpful to you?YesNoSending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
     
 
Customers who viewed this item also viewed
Webs of Influence: The Secret Strategies That Make Us Click
Webs of Influence: The Secret Strategies That Make Us Click by Nathalie Nahai (Paperback - 20 Sept. 2012)
£11.99


Hooked: How to Build Habit-Forming Products
Hooked: How to Build Habit-Forming Products by Nir Eyal (Hardcover - 6 Nov. 2014)
£9.09
 
     

Send us feedback

How can we make Amazon Customer Reviews better for you?
Let us know here.

Sponsored Links

  (What is this?)
  -  
Increase Onsite Conversions. Convert Visitors. Lift Sales.
  -  
Sign Up And Test Drive Our New Csg Online 2.0 Database Demo For Free!
  -  
No, really. Getting quality B2B leads should be this easy.