Shop now Shop now Shop now  Up to 50% Off Fashion  Shop all Amazon Fashion Cloud Drive Photos Shop now Learn More Shop now Shop now Shop Fire Shop Kindle Listen in Prime Shop now Shop now

Customer Reviews

4.8 out of 5 stars4
4.8 out of 5 stars
5 star
3
4 star
1
3 star
0
2 star
0
1 star
0

Your rating(Clear)Rate this item
Share your thoughts with other customers

There was a problem filtering reviews right now. Please try again later.

on 12 April 2015
Great introduction to CRO. Nicley laid out chapters based around his lift model. Book also has excellent case studies, giving real world examples of implementing the lift model.
review image
0Comment|Was this review helpful to you?YesNoReport abuse
on 1 July 2014
Great book which reveals why some websites are more successful than others. Rather than assuming that doing, or not doing x or y will work….which all designers/ SEO guru's/ are guilty of?! Chris Goward works lays out how to optimize sites. He consults for Google, Ebay etc, etc…….if you want to get ahead of the pack, learn from a master
0Comment|2 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 13 October 2013
This is a must read for any digital marketeer or conversion specialist who wants to understand best practice in conversion optimisation. Using his wealth of experience Chris outlines a strategy for conversion optimisation, including the Lift model. This provides a great framework for evaluating website pages and a means of developing strong hypothesis to test on your website. Using his wealth of experience at Wider Funnel, Chris gives great examples of how their approach can lead to significant improvements in conversion and ultimately revenues. This book gives you the confidence to be bold and aim high for improving the performance of your website. A great read and very valuable insights.
0Comment|One person found this helpful. Was this review helpful to you?YesNoReport abuse
on 9 May 2015
Provides a comprehensive structure for introducing testing into an organisations website development approach.
0Comment|Was this review helpful to you?YesNoReport abuse

Sponsored Links

  (What is this?)