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5.0 out of 5 stars The Facts on Optimization -One Book You Need To Read, 1 July 2014
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J. blaney (Birmingham, UK) - See all my reviews
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This review is from: You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing (Paperback)
Great book which reveals why some websites are more successful than others. Rather than assuming that doing, or not doing x or y will work….which all designers/ SEO guru's/ are guilty of?! Chris Goward works lays out how to optimize sites. He consults for Google, Ebay etc, etc…….if you want to get ahead of the pack, learn from a master
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5.0 out of 5 stars You should definitely read this!, 13 Oct 2013
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This review is from: You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing (Paperback)
This is a must read for any digital marketeer or conversion specialist who wants to understand best practice in conversion optimisation. Using his wealth of experience Chris outlines a strategy for conversion optimisation, including the Lift model. This provides a great framework for evaluating website pages and a means of developing strong hypothesis to test on your website. Using his wealth of experience at Wider Funnel, Chris gives great examples of how their approach can lead to significant improvements in conversion and ultimately revenues. This book gives you the confidence to be bold and aim high for improving the performance of your website. A great read and very valuable insights.
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