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on 18 February 2012
The subtitle says it all: "How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) that Engage Customers and Ignite Your Business"

This book is divided into four parts, entitled:

`The Content Rules'
`The How-To Section'
`Content that Converts: Success Stories'
`This Isn't Goodbye'

Part One explains what content is and why you should need to create it. There are 10 chapters in Part One that essentially set out the Content Rules, with headings that include: Reimagine; Don't Recycle: Anatomy of a Content Circle of Life, Share or Solve; Don't Shill, and the intriguingly titled: Attention B2B Companies: This is the Chapter You Are Looking For.

Part Two has 8 packed chapters with step by step instructions on how to create content. Included are Blogs, Webinars, EBook & White Paper, Using Case Studies, FAQs, Videos, Podcasting and Photographs. This is gold for anyone wanting to get started creating their own content.

In Part Three, there are 10 concise chapters, each one a case study, which the authors prefer to call Success Stories, and all have `Ideas You Can Steal'.

Part Four contains just one short chapter inviting connection online & also linking to a couple of bonus downloads!

I found this book extremely helpful (my copy is full of colourful sticky bookmarks for reference)and happily recommend it to anyone who needs to know how create content and use it as a way of marketing their business (large or small). It certainly isn't a stuffy textbook and is written in a humorous and conversation style. It's choc full of great tips, explanatory screenshots and diagrams.
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on 9 December 2011
Although I already had a decent high-level understanding of the areas this book covers I found it interesting from cover to cover.
Every chapter is useful and interesting, it never gets dry and I never found myself flicking ahead to see how much longer the chapters went on as I have done with other books.
The authors have a conversational style which comes across well. They make their points clearly and sensibly, never patronising the reader with too little detail or overwhelming them with too much.
Even a complete newcomer to the topics covered will understand the book and the suggestions they make. There are a number of useful case studies at the end of the book which show how different companies have had success with varying approaches.
This isn't a book that tells you exactly what to do in a formulaic method. It explains the issues, gives an understanding of why certain approaches work and examples of how to implement them.
Overall, it is an extremely useful addition to my bookcase and one I will undoubtedly refer to time and again.
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on 16 August 2011
On the Internet, a brand new start-up, even a one-person shop, can compete directly and quite favorably with the biggest Fortune 100 companies - as long it offers superior online content. Today, consumers find the products and services they want by using search engines. Your goal is to create engaging, compelling, and memorable content - blogs, videos, podcasts, and websites - that people like, link to, and pass on to others. This can help your material show up on the first page of search engine results - even ahead of material from huge corporations. Internet content expert Ann Handley and online marketing expert C.C. Chapman use helpful guidelines and detailed case studies to teach you how to plan, create, and publish online content that will engage your prospects. getAbstract recommends this straightforward, informed explanation of what makes online content great, how to produce it and where to publish it in cyberspace.
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on 15 February 2014
This book is amazing! it delivers everything that you need to know and it does it with humour and interesting and relevant case studies. It gets you excited about starting to build your quality content also. Do it!
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on 13 August 2012
A brilliant book written in easy to understand English with practical and usable tips on creating content in almost any medium. I was looking to get insights into writing compelling content for a blog and how to use social media for business and this book really helped me in both areas.
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on 16 June 2013
Solid read overall, though the final third sees a little too much repurposing of earlier chapters and curation of other people's comments; start to feel a bit like filler...must admit that the book didn't keep me engaged enough to read it quickly so I feel like I need to read it again.
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on 27 March 2013
A fantastically insightful book, outlining all the main approaches and techniques that can help you create powerful content and engage with your audience. Highly recommended.
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on 13 March 2015
This was a relief after reading "Grouped". Restored my faith in social media writers. Full of ideas, practical, and a good dipper.
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on 26 February 2015
Very useful information and very inspirational ideas for anybody working in Internet/New Media/Ecommerce should read it.
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on 4 March 2016
If you are new writing blogs etc this book is full of good advice and ideas
Easy to read with loads of good ideas
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