Top positive review
15 people found this helpful
Incredibly straightforward guide to creating and measuring social media campaigns
on 13 August 2009
I couldn't disagree more with Mr Morse's assessment. I think this book is invaluable if you are genuinely looking to get the best marketing results using social media. I purchased the Social Media Bible and was so disappointed with the basic information there that I returned it to Amazon, something I've never done before(which btw was very easy -- thank you, Amazon).
Social Media Marketing on the other hand takes you step by step through the process of creating a marketing strategy using social media as a tool, rather than the other way around which so many people get wrong. The worksheets and planning exercises were excellent and reinforce the idea that unless you target your market effectively and understand how to measure it both before and after your campaigns, then social media is lost on you. It's hard work (like any earnest marketing exercise), but this format gives you all the tools and motivation you need to accomplish it.
Social Media Marketing is easy to understand, comprehensive and offers a tremendous list of further resources. I wouldn't hesitate to recommend it, whether you're a small business or large corporation.