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3.0 out of 5 stars6
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VINE VOICEon 13 August 2009
I couldn't disagree more with Mr Morse's assessment. I think this book is invaluable if you are genuinely looking to get the best marketing results using social media. I purchased the Social Media Bible and was so disappointed with the basic information there that I returned it to Amazon, something I've never done before(which btw was very easy -- thank you, Amazon).

Social Media Marketing on the other hand takes you step by step through the process of creating a marketing strategy using social media as a tool, rather than the other way around which so many people get wrong. The worksheets and planning exercises were excellent and reinforce the idea that unless you target your market effectively and understand how to measure it both before and after your campaigns, then social media is lost on you. It's hard work (like any earnest marketing exercise), but this format gives you all the tools and motivation you need to accomplish it.

Social Media Marketing is easy to understand, comprehensive and offers a tremendous list of further resources. I wouldn't hesitate to recommend it, whether you're a small business or large corporation.
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on 24 August 2009
The "Social Web" - the weave of "Social Media" Internet sites - is the dominant environment favored by many young consumers, the place where they connect with one another. Contemporary marketing requires having a robust presence on the social Web, but its array of media choices can be confounding. The sites' obscure names - Ning, Ping, Pluck, Plurk, Bebo, Orkut, Plaxo, Minggl - reveal little, and they seem distinctly unwelcoming to overt marketing and advertising. That means your company must handle its online promotion according to the social Web's accepted customs and protocols. Plus, your program must have panache to engage network members. To promote effectively via the social Web, you need a knowledgeable guidebook. getAbstract recommends this hands-on manual by social media marketing whiz Dave Evans. He expertly deciphers the social Web, and explains how to plan and implement a social media marketing campaign with a practical one-hour-a-day schedule. He even details what social Web marketers must not do. That's a handy thing to know in the online jungle, where this insightful book can help you penetrate the social media marketing maze.
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on 21 June 2009
As the author points out, this is a new and immature area of marketing. Such a book is therefore always likely to feel a bit evangelical, but it also pads out its theories and arguments, and unlike another book in the series, Search Engine Optimization: An Hour a Day, it is a subject that doesn't lend itself well to the "hour a day" approach.

The book is going to be most useful for US companies that have big brand names and famous products, rather than the many small companies who really don't get many or any mentions on social media channels. While the authors tries to be inclusive to these types of company, the truth is that for many companies - especially niche, boutique and consultancy-type firms away from the US - this kind of stuff is still not really on the radar.

It is admirable that the book attempts to link standard marketing practice (multiple touch points spring to mind) with social media marketing. It is also good that it makes the point that it is impossible for corporations to control social media: For instance, I used to work in marketing at a company that despite being told again and again that what was happening to them was due to their customers finding each other online, and that the gaping gap between their marketing promise and the reality of their operations was coming back to bite them, simply couldn't get it, to their major cost.

The problem is that the directors of such companies - the people who ultimately need to understand this stuff - will I feel still be left cold by the arguments here. Don't over-market and under-deliver is the main one - hardly a revelation. Perhaps the author realised this, as the hour-a-day premise here is moving towards a presentation to such people, the idea being that someone in marketing buys the book and "presents" a plan to the board. But having tried it myself once, I wouldn't like to be that person having read this.

This book is useful, and in places very interesting, but it's just not the complete, well argued release I was expecting. Good, but not essential.
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on 14 February 2015
I bought this book after reading the synopsis as I wanted to refresh my social media marketing skills. The book promises much but delivers little if you are a UK-based SME or small business wanting to get a foot-hold in social media marketing. The idea is sound - exercises of one hour at a time but the content less so. The early exercises consist of looking at blog resources and wikis - which would be great if a) the links worked, b) were not out-of-date and c) were relevant to the UK if a or b were not applicable.

Annoyingly the book comes with worksheets to follow and points the reader at a link to a publisher web site. This link is also broken so you couldn't get hold of the promised resources even if you wanted to.

I am disappointed as I did invest a good few hours in this book before giving up and returning it to Amazon.

My advice would be against buying this book if you are running a small business in the UK and you want to increase your exposure to social media applications. However if you just want to learn the history behind social media branding in the US you won't go far wrong.

This, however is not how the book is advertised.
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on 27 March 2015
A bit dated, but good for a browse in how to get started.
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on 14 July 2011
Not what I was hoping for: I wanted some strategic stuff of course, about how to plan your campaign, pitfalls and so on...
But mostly I wanted a "How to" practical kind of thing - such as how to set up your company (as opposed to your personal) page on Facebook, manage multiple Twitter accounts and so on.
None of the practical "hands on" stuff is covered at all. More of a boardroom discussion document than anything else!
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