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Very detailed on Facebook techniques, and a good introduction to general advertising
on 26 November 2011
Killer Facebook Ads tells you all the ins and outs of running advertisements on Facebook, and gives you a good general grounding in how to go about writing advertisements. It's billed as 'cutting edge', and this is a fair assessment -- but it therefore lacks any of the long term data about what impact Facebook ads actually had on major product launches. As such, it's a good resource for small businesses wanting to make the most of Facebook, but doesn't give the answers that major advertisers are looking for when it comes to running integrated campaigns.
Overall, I thought this book was as authoritative as any book about Facebook really could be. The inclusion of a $25 voucher for Facebook adverts means that you can at least try some of the things out without taking a risk on your own money. What it missed, for me, was the kind of analysis I can use to link it to traditional advertising. In that sense, my fundamental question about the comparative effectiveness of a penny spent on Facebook versus a penny spent on traditional advertising is left unanswered.
If you're prepared to put some time and a bit of money in, this is a very good how-to guide in terms of experimenting with getting your own ads right.