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4.0 out of 5 stars Great book, misleading title!, 11 Jan 2014
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This review is from: B2B A To Z: Marketing Tools and Strategies That Generate Leads For Business-To-Business Companies (Paperback)
This is a great book for B2B Marketers. However, the'A-Z' title and description about 'generating leads' is slightly misleading.

The text is a great up-to-date description of tools for B2B Marketing, offering realistic advice guidance for both new and seasoned marketers.
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4.0 out of 5 stars Great SEO ideas.... really inspiring!!, 16 Nov 2013
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Provides a holistic view for B2B marketing. Great ideas for SEO and social media particularly. If you are launching a new site or starting with social media it is well worth it, before launching anything!
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