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Visionary, practical advice on how "Consumption Economics" will change enterprise technology
on 24 July 2012
The "Consumption Gap" is the difference between what enterprise technology companies deliver and what their corporate customers actually use. Just as you'll likely never understand - much less use - all the functions and features of your smartphone, computer or software, tech firms frustrate their corporate clients with unnecessary bells and whistles. But change is afoot, and tech companies must prepare for a radical industry reworking. Tech consultants J. B. Wood, Todd Hewlin and Thomas Lah detail the transformations wrought by recession, the cloud and consumer electronics, and offer tech suppliers practical advice on adapting to those changes. getAbstract applauds this treatise on how technology itself affects technology companies and recommends its long-term vision to all business managers.