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5.0 out of 5 stars The number 1 resource for anyone writing a white paper, 13 Jan. 2009
This review is from: Writing White Papers: How to Capture Readers and Keep Them Engaged (Hardcover)
White papers are persuasive documents that describe business problems and how to solve them. Somewhere between a magazine article and an academic paper they contain useful information and expert opinion. A well written, relevant and interesting white paper will show your customers that you are a thought leader in your field.

This is `educational marketing' - a great way for small businesses to inform and influence by giving customers something they value, for free. In return, you'll get their loyalty and often their business; a total `win-win' for both sides.

Micheal Stelzner is the daddy of white paper writers. His very clear, practical book gives you everything you need to know if you're thinking of writing one. It includes some great examples and useful tips. He teaches you how to write, format and market your white paper, including the art of selecting the right topic, crafting a compelling title, researching and interviewing your subjects.

A well-crafted white paper is a super weapon in your marketing arsenal and a great credibility builder for any small professional business. As Michael Stelzner states:

"White papers are able to fly under the radar and penetrate most organisations' anti-marketing defences because they are sought after and brought in by decision makers. If they are well written, white papers will not only reach their target, they will influence them."

If you are a small, professional business you should consider writing white papers. This book will show you how.
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4.0 out of 5 stars Well conceived and easily conveyed, 8 Jun. 2012
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This review is from: Writing White Papers: How to Capture Readers and Keep Them Engaged (Hardcover)
Great book to refresh your knowledge and to fill in the gaps as to how it should be done. Written in an easy to read style, the only slight issue with the text is that some chapters are a bit drawn out, so I did put it down several times before completing it...I think it may have been useful to have encouraged the user to try writing a paper alongside reading the chapters. Really can't grumble at the practicality of what it tells you though.
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5.0 out of 5 stars Five Stars, 1 July 2014
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This review is from: Writing White Papers: How to Capture Readers and Keep Them Engaged (Hardcover)
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Writing White Papers: How to Capture Readers and Keep Them Engaged
Writing White Papers: How to Capture Readers and Keep Them Engaged by Michael A. Stelzner (Hardcover - 30 Aug. 2006)
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