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15 Reviews
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6 of 6 people found the following review helpful
5.0 out of 5 stars Book is healthy for the industry!
I work in the game industry and the lack of women is a real issue. I am happy to see that people are addressing this issue and how it can be resolved. Now I can only hope people take measures and there are more women interested in techy jobs in the future.
Published 23 months ago by games_person

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1 of 1 people found the following review helpful
1.0 out of 5 stars Not ready for publication
There were several typos in this book and the graphics haven't been transferred clearly enough - yoU couldn't zoom in to them and retain clarity. I didn't feel like this book said very much at all which is a shame because I was hoping for inspiration on turning the girls in my school into tech champs. Most likely I wasn't the target audience. I'm sure later editions...
Published 12 months ago by Amazon Customer


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5.0 out of 5 stars Informative and enjoyable, 17 Oct 2012
This review is from: Little Miss Geek: Bridging the Gap Between Girls and Technology (Paperback)
An interesting read from a company at the forefront of their field. This book gives insight into how the male dominated technology market excludes a large percentage of the population with their misguided pink and fluffy marketing pitches. Well done Lady Geek for finally bringing technology marketing into the 21st century and starting a revolution I hope will continue on through the industry!
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5.0 out of 5 stars Essential reading and groundbreaking, 11 Oct 2012
This review is from: Little Miss Geek: Bridging the Gap Between Girls and Technology (Paperback)
About time too! This is a groundbreaking book and essential for all to read. It has been brilliantly put together in a fun and informative way. Very well researched with lots of useful statistics and "Myths" and "Facts". A real inspiration. Well done Belinda Parmar and her team!
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5.0 out of 5 stars Well researched guide to a better tech industry, 9 Oct 2012
This review is from: Little Miss Geek: Bridging the Gap Between Girls and Technology (Paperback)
An excellent approach to a tricky subject!

Belinda Parmar has a down to earth attitude - starting from real-world observations and delivering practical recommendation for how the industry can deal with it's gender imbalance. Every step from defining the problem through understanding how it effects the tech industry to what we can do about it is insightful, relevant and sensible.

Little Miss Geek is packed with well researched, cited facts and stats that really back up her thesis. The presentation of this info would make Tufte proud, a combination of infographics, cartoons, illustrations and beautiful typography. After reading I feel that I have the knowledge at my fingertips to have a meaningful discussion!

I throughly recommend Little Miss Geek - it presents a true vision for improving a plagued industry.
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5.0 out of 5 stars Girls Are Geeks Too, 5 Oct 2012
By 
Z. Rasul "zah_rasul" (London UK) - See all my reviews
(REAL NAME)   
This review is from: Little Miss Geek: Bridging the Gap Between Girls and Technology (Paperback)
Belinda Parmar has done a great job in reminding us of the importance IT has in all our lives and why it should not remain a largely male dominated domain. She makes her argument persuasively and without bitterness or blame. The future is what is of importance. This book offers sound advice to young women considering their careers as well as giving employers and educational establishments an opportunity to reflect and modify their practices as well as creating new models that allow and encourage greater inclusivity. Belinda puts forward proposals and suggestions that allow us to build our IT house from the ground upwards and it's a space in which all are welcome. I have a daughter and when she is old enough I want her to read this book so she can make informed choices and know that her role as a woman in IT is not limited to being a semi-naked model using a laptop to (barely) cover her modesty. The term geek is becoming re-appropriated and if my daughter is a geek that would be great; it would mean she was smart, capable, passionate, articulate and not being left behind by technology. Most importantly she wouldn't be sat on a couch having her mind slowly atrophy whilst watching TOWIE. This book is important and timely. You should read it.
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5.0 out of 5 stars Girls and Technology Matter, 4 Oct 2012
This review is from: Little Miss Geek: Bridging the Gap Between Girls and Technology (Paperback)
Great book for young girls considering their career choices, companies looking to improve their male:female employee ratio, and educational institutions looking to revamp their approach to tech ed.

Female consumers represent a financial opportunity greater than the GDP of China and India combined. Bllions of consumer electronics products, namely mobile phones, will be sold over the coming years and making those products appealing to female purchasers will matter to many companies. One important way to influence that these poducts are appealing is to ensure females are involved in the product creation and delivery processes.

Belinda's book gives a very clear outline of the issues we face in ensuring more females choose a career in technology, outlining ways in which educational institutions can rethink their approach to technology education, as well as a practical outline of how companies can start to creat an appealing work environment for female employees and retain them over the long term. No doubt the issues faced are broad and complex but this book is unique in that it attempts to simplify the issues and give practical solutions to get started on solving this very real problem.
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