Most helpful positive review
20 of 22 people found the following review helpful
Great Starter for my Start-Up!
on 16 July 2012
I read this book to quickly give me some good background knowledge for a retail site I am putting up. It covered all the important areas to consider when creating a website for e-commerce. Most of the ideas are immediately actionable, and I applied them as I went along. Not having a background in programming/web design I was unsure if I could put together a complete & functioning website, and cover the marketing aspects as well. I feel confident that I am going in the right direction now, and know what I should be trying to learn from this point on. Thanks for writing such a great book. If I make it big I will send you a personal thank you note!!