on 8 March 2007
As someone who is currently starting his own business this book has been invaluable to my business partner and I.
The author is infectiously passionate about the possibilities of running a business ethically, without being preachy, and gives you loads of info about practical ways to do what you love (and make money) with a social and global conscience.
It breaks down the mind-boggling possibilities of beginning to think of your business in ethical terms - the case studies of other very successful ethical entrepreneurs are really useful: I'd never even heard of ethical PR. The idea that stays with you is the better your ethical business does, the bigger the positive impact it has on society