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Toolkit for effectiveness in a multi cultural environment
on 9 January 2001
The book provides easy to interpret, visual representations of the impact cultural origin has on the way people communicate. The models are categorized into communication patterns, listening habits, audience expectations, leadership styles and the language of management. The real advantage of the book is that it can provide an easy reference guide when you are preparing meetings, thinking about a presentation or planning your negotiating strategy with people from another nation culture. Complex cultural patterns are condensed into easy to understand and highly relevant diagrams.
If you do not have the time or inclination to read huge academic texts on working in a multi cultural environment, yet want to understand the key aspects of dealing with other cultures in a business context, this is the right book. For example, before you present at a conference in Germany, review the "audience expectation" section for Germany and you will soon realize the importance of talking about the quality of the product and the price rather than worrying too much about the jokes!
Most of us working in a multi cultural business environment want to learn how to be more effective working across cultures so you can use the models with colleagues to test each other's awareness. Alternatively, use them on a training course as an energizer when you want the group to think outside the "national box".