on 25 November 2002
I read this book when I was a student and it completely changed the way I regarded my role as a person working in the design industry. Realising that there is so much more to design than creating something that can be desired or wanted - the real challenge lies in identifying and creating something that is needed. Since reading the book, my career focus has always been to work with design as a tool in creating something for the common good. I thank the author for opening my eyes.