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9 of 9 people found the following review helpful
5.0 out of 5 stars Absolutely the best "how-to" greeting card book out there!, 27 Feb 1999
By A Customer
This review is from: How to Write and Sell Greeting Cards, Bumper Stickers, T-Shirts and Other Fun Stuff (Paperback)
If you're going to get only one, this is it! I spent 20 at Hallmark in the Creative Writing and Editing departments, so I feel I know whereof I speak. The book is very user-friendly; the writing is fun, friendly and concise. While it covers all types of greeting card writing, it gives a special emphasis in the new humor and alternative styles of writing. And for those of you who want to start your own button or bumpersticker or t-shirt company in your garage, there is an excellent section on this type of writing, we call "Self-Expression." With the hundreds of Electronic Greetings sites now out there, the opportunity for personal creativity is greater than ever. Armed with this book, you'll become a true professional.
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4 of 4 people found the following review helpful
5.0 out of 5 stars Book on how to write greeting cards and and related products, 4 Jan 1997
By A Customer
This review is from: How to Write and Sell Greeting Cards, Bumper Stickers, T-Shirts and Other Fun Stuff (Paperback)
If you're interested in writing greeting card and related text this is the book to have. It explains the type of writing neeeded by greeting card companies.
The book also tells the best way to market your proposed ideas. At the end of the book are "Idea Starter" pages to help you get the creative juices flowing.
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1 of 1 people found the following review helpful
5.0 out of 5 stars equipped & enthusiastic, 20 Sep 2007
This review is from: How to Write and Sell Greeting Cards, Bumper Stickers, T-Shirts and Other Fun Stuff (Paperback)
There's money to be made in the greetings card business. Lots of it. This book sends you out ready equipped, informed and keen to show the trade what you can do. Plus, it is an entertaining book in its own right, (if you've ever been curious about the lengths companies will go to to sell us thousands of things we didn't know we wanted and certainly don't need.)

Marketing genius.
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