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4 of 4 people found the following review helpful
5.0 out of 5 stars A great investment if you're going to change the world
What I love about Guy's work is that his books are readable and entertaining memoirs of life "in the trenches" from a person who has been there and lived (make that prospered) to tell about it."Rules For Revolutionaries" first caught my interest as an on-line discussion forum dealing with the challenges of bringing revolutionary products into the...
Published on 21 Mar 1999

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2 of 2 people found the following review helpful
1.0 out of 5 stars A lot of fluff ands comes across as retoric
Guy attempts to write an evangelist point of view as a revolutionary but comes across as someone who writes just to make the immediate dollar. I was very disappointed in this book and would not reccommend to buy it to anyone.
Published on 7 Jan 1999


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4 of 4 people found the following review helpful
5.0 out of 5 stars A great investment if you're going to change the world, 21 Mar 1999
By A Customer
This review is from: Rules for Revolutionaries: The Capitalist Manifesto for Creating New Products and Services (Hardcover)
What I love about Guy's work is that his books are readable and entertaining memoirs of life "in the trenches" from a person who has been there and lived (make that prospered) to tell about it."Rules For Revolutionaries" first caught my interest as an on-line discussion forum dealing with the challenges of bringing revolutionary products into the technical market. The forum continues, and is the greatest resource I have ever seen for people contemplating developing a new product and looking to find venture capital backing. "Rules for Revolutionaries" should be considered required reading for anyone wishing to join that discussion forum.In my 17 years in the high-tech world, the best advice I've come across are found in the "Churn, baby churn" and "Death Magnets" sections of the book - and "Don't Let Bozosity Grind You Down" is wonderful tonic for the times that the Corporate Bozo's are doing just that.In short, the Dilbertesque managers of the world may find fault with "Rules for Revolutionaries", but for those truly looking to kick down the walls of their cubicle cells, this book is a pardon from the governor.
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5 of 5 people found the following review helpful
4.0 out of 5 stars Get your innovation engine started, 24 Sep 2006
By 
Jukka Kontula (Oulu, Finland) - See all my reviews
(REAL NAME)   
In the book, Guy Kawasaki gives something to think about for every manager. The book is filled with examples of how companies have managed to create revolutionary businesses. However it lacks on scientific research about innovation which I could have used. The book is good for those taking their first steps into the world of innovations.

The book is divided into three parts: Create Like a God, Command Like a King and Work Like a Slave. I found the Create Like a God -part to be the most useful. In this part the author introduces ways to create revolutionary environment in the workplace and ways to think about your business in a revolutionary way. This focuses more on the creating ideas side.

The middle part focuses on ways to refine the revolutionary ideas. It gives lots of tips on how to involve your users in the innovation process and how to avoid typical mistakes associated with innovative businesses. The last part focuses on advice on how to deliver the product to the market.

Although the book doesn't give many hands-on tools or methods on how to start changing your business toward a more revolutionary one, it gives something to think about. Too many businesses today are run in an evolutionary way.

I'd recommend the book for managers, entrepreneurs and business owners who haven't yet adopted the revolutionary frame of mind. Those who have will probably feel like I-knew-this after reading the book. Researchers and educators will probably find nice examples from the book, but it's not very useful as a resource book.
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2 of 2 people found the following review helpful
1.0 out of 5 stars A lot of fluff ands comes across as retoric, 7 Jan 1999
By A Customer
This review is from: Rules for Revolutionaries: The Capitalist Manifesto for Creating New Products and Services (Hardcover)
Guy attempts to write an evangelist point of view as a revolutionary but comes across as someone who writes just to make the immediate dollar. I was very disappointed in this book and would not reccommend to buy it to anyone.
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5.0 out of 5 stars HOW TO AVOID "STALLED" THINKING ABOUT NEW PRODUCTS, 13 Mar 1999
By A Customer
This review is from: Rules for Revolutionaries: The Capitalist Manifesto for Creating New Products and Services (Hardcover)
RULES FOR REVOLUTIONARIES codifies a common set of practices that have led to successful new products in the computer industry in the past, so you can think of this as a best practice book. RULES FOR REVOLUTIONARIES is also an easy, entertaining read, unlike most business books. Mr. Kawasaki also draws heavily and honestly on his own experiences at Apple and in other situations, which leavens the book with a nice note of reality. The book is also filled with entertaining examples. I think you will find it helpful to read this book if you want to develop successful, new electronic products and services. The weakness of the book is that Mr. Kawasaki does not seem to have a full understanding of "why" these things work. Essentially, he has written a book looking at a narrow set of "stalled" thinking of the sort that we address in our research. He is expounding on the theme that "people have no imagination" with some ideas for how to develop relevant imagination to create better solutions, and make some money providing them. RULES FOR REVOLUTIONARIES deals with all of the most common "stalls" that keep organizations from succeeding, but without naming them or explaining why people act that way. He is best at describing the Disbelief (this cannot possibly be important), Tradition, Communication, Misconception, and Bureaucratic stalls. He is much less good on the Ugly Duckling (avoid the unattractive) and Procrastination stalls. Probably the key weakness of the book is that he espouses having the leader overcome these stalls and drag everyone else along. A much better way is to help each person learn how to avoid "stalled" thinking in order to achieve exponential success. In a typical development team of 4-50 people, this can be accomplished quite quickly. Like many people who are interested in best practices, he does not consider how to move beyond the best practices of the past. To be successful, you need to move beyond what the future best practice will be (by combining individual best practice process elements together for the first time in one organization) and then move on to approach the ideal best practice (the best that people will ever do). By missing the ideal best practice model for new product development, he overlooks the most obvious source of ideas to improve. A better process is to begin by learning the value of measurements to help you spot opportunities (nothing improves that is not measured). Then apply as many measures as possible to important areas where you want to innovate. Third, locate the best practices that apply to innovating in that area. Fourth, assemble these best practices together in a better way. Fifth, locate the ideal best practice (for new product development, this is probably like creating the equivalent of the "make your own sundae bar" in an ice cream parlor -- so that customers can create their own quickly and inexpensively). Sixth, is to approach the ideal best practice. Seventh is to put the best people, resources and motivation in place to create the key accomplishments. Eighth, is to repeat steps one through seven. You will build on success and will do a better job of using the process each time you repeat. I look forward to reading Mr. Kawasaki's future books (he is a truly prolific and passionate writer), and recommend that you read this one now.
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2 of 2 people found the following review helpful
1.0 out of 5 stars It is a New Age re-hash of pre-existing ideas, 25 April 1999
By A Customer
This review is from: Rules for Revolutionaries: The Capitalist Manifesto for Creating New Products and Services (Hardcover)
I read it. I was very disappointed. I wish I had seen it in a book store first. It seemed very hyped and to be the groovey wired valley version of stuff that has already been written. Peace, baby.
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5.0 out of 5 stars Kawasaki inspires with a refreshing lack of techno-babble, 21 Mar 1999
By A Customer
This review is from: Rules for Revolutionaries: The Capitalist Manifesto for Creating New Products and Services (Hardcover)
Rules for Revolutionaries is typical Guy Kawasaki - enlightening, motivating and, at times, laugh out loud funny. This is not a jargon heavy traditional management text, nor does the book have any pretensions about providing a particular step-by-step methodology. Rather, what Kawasaki attempts to do, and manages with his usual aplomb, is to get the reader to "Think Different" about the inertia that all too often stifles creativity and innovation.
As is almost always the case with Kawasaki's bok, I found myself jotting parables, witticisms and additional reading sources into my handheld computer for later retreival. The book is liberally sprinkled with additional print and internet references. I discovered three additional titles that I had not yet encountered in my ongoing journey to perfect my revolutionary methods.
Like Selling the Invisible by Harry Beckwith (another great inspirational book for those with too much going on), Rules for Revolutionaries blows out the cobwebs and refreshes the mind. If you're looking for a weighty tome with rigid proscriptions on Right and Wrong, look elsewhere. If you want to actually have some fun reading a business-oriented book and find a set of useful affirmations that thinking different(ly) can accomplish mighty things, this is a must read.
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5.0 out of 5 stars Breath of Fresh Air, 9 Jan 1999
By A Customer
This review is from: Rules for Revolutionaries: The Capitalist Manifesto for Creating New Products and Services (Hardcover)
Few business writers are able to be both serious and entertaining, teach without patronizing or philosophize with the fluid ease of a story-teller. Based on a straightforward fact-finding methodology, written in an evocative communicative aphoristic style, Guy Kawasaki's Rules for Revolutionaries are a breath of fresh air for entrepreneurs.
Guy Kawasaki doesn't challenge us bluntly to make clean sweep of the knowledge we have accumulated over the years. A pragmatic, charismatic, and thoughtful thinker, he urges us to look at everything we believe we know with a fresh mind by going back to life sources, facts, before they are screened and petrified by conventional wisdom or hasty rationalizations-inviting us to walk along with him as he recalls the human side of business creativity, the tangible ingredients of success or the value of learning by capillarity. Thus empowered, you can "Go with your guts."
One of the strongest underlying message of Rules for Revolutionaries is that dyed-in-the-wool entrepreneurs are never coming too late whatever they choose to venture into. The stage is wide open for them to act and succeed. This book is in all respects a "Capitalist Manifesto," as its subtitle says-with the hallmark of an inveterate evangelist. MDD
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5.0 out of 5 stars RFR was so good, I bought 3, gave one to my boss & kept 2., 22 Mar 1999
By A Customer
This review is from: Rules for Revolutionaries: The Capitalist Manifesto for Creating New Products and Services (Hardcover)
Once in a while you find a book that truly goes beyond stating the obvious and hits at the meat of human endeavor. In Rules for Revolutionaries, Guy Kawasaki has focused our analog brains on the digital world, and in so doing has brought common sense to the computer challenged. This book is not so much about computers as it is about the impact of computers on the human scene, specifically, the business world of strategic planning, product innovations, and profit making maxims. Kawasaki's method of gathering inputs for this work was an epic effort in group think. Through the large audience of MacIntosh loyalists, he solicted a wide variety of opinions on many examples of business success in the digital world. To be fair, Kawasaki is an Apple Fellow and has a definite opinion about non-Mac computers, but his treatment of all things digital in this wonderfully wise collection of business truth is fair to all operating systems and computer vendors (much to the chagrin of the Mac community, I'm sure). If you want a concise read on where to focus your efforts in the coming e-commerce revolution, read this book...your future depends on it.
Rip Kirby, The Digital Witch Doctor
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5.0 out of 5 stars This is what you need to read if you want to succeed., 9 April 1999
By A Customer
This review is from: Rules for Revolutionaries: The Capitalist Manifesto for Creating New Products and Services (Hardcover)
It doesn't matter if you're already on the barricades or just a Walter Mitty dreaming of turning your garage into a factory, you'll want to read this book. Actually, you'll need to read this book. It tells you how "create like a god, command like a king, and work like a slave" (no, Kawasaki didn't write that himself but he was smart enough to quote one of the best: Brancusi). Better than telling you though, Kawasaki shows you with plenty of examples for each stage of this process. And unlike a lot of the business books I read, this is not just a book about marketing, product development, etc., etc. Kawasaki relates each stage of this 3-step process to a broad audience and always shows the important principles behind each. For once, I can honestly say that the subtitle of a business book is truthful (a manifesto for creating and marketing new products and services). In fact, it may even be a bit limited. I've gleaned information from here that I've found very useful just for the everday business of living.
This is definitely on the top shelf of my library.
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5.0 out of 5 stars So simple one could even say revolutionary!, 7 April 1999
By A Customer
This review is from: Rules for Revolutionaries: The Capitalist Manifesto for Creating New Products and Services (Hardcover)
"Revolutionary" is a difficult concept to define. Often a new approach to an old theory is, in itself, worthy of the "revolutionary" branding. And this seems to be the case with Guy's book. Although the business theories he espouses may not be 100% new, his approach is what makes this book so exciting.
Guy has an amazingly clear line of communication in this book, allowing you to pick it up, turn to any random page, and within 30 seconds you will be scratching your head thinking "Hugh! That is a darn good point, I really need to remember that".
After reading Guy's book I was quite pumped and recommended that my entire staff read it, even if we are PC heads.
So if you don't know a thing about business this book is a great eye-opener, and if you think you know everything about business, this book is still a great reference as it illustrates via true business models.
A must read as we head down the Internet-centric path of the 90's into the wild 00's!
-- Chris Lyman - CEO of Virtualis
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