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2 of 2 people found the following review helpful
Michael Gerber's central tenet - that you should work on your business, not in it - is admirable and 100% applicable to the small business owner. It can also be applied to the job of the manager within a business, but not quite so straightforwardly and therefore not quite so successfully.

There is an element of idealism about what he advises here, about aligning your goals with those of your company's vision, and especially in a recession where many people feel lucky just to have jobs, achieving this ideal could be seen as unrealistic.

Nonetheless, I'd certainly recommend managers read this book - it throws light on a difficult and often lonely role, and that can only be good. It's just that after the instant classic E-myth Revisited: Why Most Small Businesses Don't Work and What to Do About It, this is not quite so essential.
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5 of 6 people found the following review helpful
on 15 August 1999
I enjoyed this book and its applications to e-business. I also suggest entrepreneurs not neglect the proven basics of leadership, which are vitally important even if you have only 1 person in your organization. Recommend for guidance the to-the-point, popular, and bestselling book on Amazon called "The Leader's Guide: 15 Essential Skills.
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5 of 6 people found the following review helpful
on 7 December 1999
As an accountant I have seen what is described in this book happen time & time again. I wish I had read this before I started my own business. It might have warded off some of the mistakes I had to recover from. A recomended read.
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on 19 October 2014
Michael E. Gerber brings the E-Myth mindset to bear on the role of Managers in any organization.

Through his plain spoken, honest and thought provoking words, he proposes how Managers everywhere can wake up and re-engage with their personal aims in life and thereby transform their organization.

Through a vivid story he conveys his image of the Manager as an entrepreneur in charge of their own piece of a larger organization. He delivers a systematic approach to management that focusses on organizing the work of the business rather than trying to manage people.

A thoroughly fresh approach to the role of a Manager delivered in Michael`s typically passionate and charismatic style. Highly recommended reading for Managers everywhere.
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5 of 6 people found the following review helpful
on 23 June 1998
Managers die trying. But they're trying the wrong thing. This book tells them how to try the right thing and to find themselves in the process.
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7 of 11 people found the following review helpful
on 23 April 1999
This book effectively deals with the real issues of management - people, and there unsuitability to be part of a mere prescribed and mechanical process. It needs to be read at least three times and then to be re-enforced through a one to one (preferably) session(s) with an experienced practitioner in order that implementation is effective. This publication should be mandatory reading for all those "managers" in the public and voluntary sector - when they read it they will undertstand why.
Andrew Lamb FSCA, FIPD, FInstD
Author: Predicting Business failure
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on 12 March 2015
Enjoying the read. Waking me up to greed and fear.
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7 of 19 people found the following review helpful
on 4 September 1999
What a dissapointing offering from the creator of such a brilliant previous work.
INC magazine panned the book, and I can see why. Gerber shows a disdainful lack of understanding of management practices and principles.
(This book has nothing to do with e-business by the way. The title is terrible.)
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