1 of 1 people found the following review helpful
Don't be put off by the hyperbole on the cover of this book, or the fact it was first published in 1991.
What amazed me when replacing my old and lost edition was how accurate her predictions for 2010 were back in 1991, and how the 10 lifestyle trends she set out then are as relevant today.
If you want to make sense of today's consumer trends and capitalize on the opportunities they offer- start here.
5 of 6 people found the following review helpful
on 24 September 1998
I was introduced to Faith Popcorn the first time on a Anthony Robbins interview audio casette. Of course I wanted to hear more so I reviewed this book. Ms Popcorn has a powerful way to bring across future trends. The Internet is one good example of this. Another book, Life and Death on the Internet by Keith A Schroeder deals with these new trends on the Internet and I feel these two books make a good fit. If you are considering buying this book, just do it. It is a powerful and practical guide into the near future.
0 of 8 people found the following review helpful
on 31 January 2005
I didn't read a review before getting the book, i was expecting a thrilling comedic novel, however i was sorely disappointed.
nice cover though gets it a 2*