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36 Reviews
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3 of 3 people found the following review helpful
5.0 out of 5 stars A helpful primer on the new economics of the information age
This book is a very strong and accessible primer on the underlying economics of the information and network economy. It is NOT a bunch of speculative conjectures on the next new hyped up techno-babble concept and/or technology that will soon revolutionize the world. If you're looking for spin, whether to guide you in business choices or co-op for you own marketing,...
Published on 28 Dec. 1998

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1 of 1 people found the following review helpful
2.0 out of 5 stars Not Particularly Insightful
This book says nothing new that has not been said before - such as increasing returns by Brian Arthur. The book looks at the problem of selling digital goods from the perspective of economic theory such as theory of complements and network externalities. The book is useful as a primer on economic theory with examples from the Internet space. However, there is...
Published on 16 Nov. 1998


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4.0 out of 5 stars Reads like a good textbook, 4 Dec. 1998
By A Customer
This review is from: Information Rules: A Strategic Guide to the Network Economy (Hardcover)
Overall, I found Information Rules to be a very good textbook on the economics of the Internet. I have read many (if not most) of the "new economy" books and I found this one to be right up there in terms of the quality of the information.
This will probably become a classic in MBA technology courses.
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5.0 out of 5 stars A great 30,000 ft. perspective!, 20 Feb. 1999
By A Customer
This review is from: Information Rules: A Strategic Guide to the Network Economy (Hardcover)
A book written by academics, but for a layperson audience.
Not a lot of tactics that someone can immediately take to the bank, but an excellent strategic overview. Perhaps the best book in its genre.
David Scott Lewis, Director, Internet & eCommerce SWAT Team, Oracle Corporation
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5.0 out of 5 stars Great strategic frameworks for hi-tech, 7 Jan. 1999
By A Customer
This review is from: Information Rules: A Strategic Guide to the Network Economy (Hardcover)
Great book, well worth the investment. Lots of helpful frameworks based on sound economic principles. Examples include up to the minute (HDTV, wireless phones) as well as relevant historical case studies (electricity standards, railway lines, color television).
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5.0 out of 5 stars Well done, 24 Dec. 1998
By A Customer
This review is from: Information Rules: A Strategic Guide to the Network Economy (Hardcover)
As an economic student at Oxford, I had read this book just before reading Trading Online (FT Pitman) by Alpesh Patel. As the song goes, "I can see clearly now..." The two books reveal the massive impact of the internet and more importantly - why?
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5.0 out of 5 stars A business book with real meat, 21 Jun. 1999
By A Customer
This review is from: Information Rules: A Strategic Guide to the Network Economy (Hardcover)
Information Rules is the rare business book that's actually better the second time you read it. Chock full of interesting examples and advice for running a business in the new economy.
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5.0 out of 5 stars It all comes down to economics!, 20 July 1999
By A Customer
This review is from: Information Rules: A Strategic Guide to the Network Economy (Hardcover)
Anybody looking to invest in a high tech company should read this book - it made me realize exactly why companies like Microsoft and AOL are dominating.
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1 of 2 people found the following review helpful
4.0 out of 5 stars A must read for any information goods executive, 21 Dec. 2001
This review is from: Information Rules: A Strategic Guide to the Network Economy (Hardcover)
The Gist:
"Technology changes. Economic laws do not." Ignore basic economic principles at your own risk. A must read for any information goods executive involved in the strategic decision making process.
Commentary:
The basic premise of this book is that although a new economic age has dawned whereby information goods - such as software products and online publishing - have replaced industrial goods as the key drivers of world markets, the economic principles that drove the old economy still apply to the new.
Sounds dull - not at all. This is a must read for any ITC strategist. The authors use hundreds of real life examples (from both clicks and mortar businesses) to help explain, on occasions, complex economic concepts and also cite excellent case studies to illustrate how they have been successfully applied in the New Economy. This is the key to the book - it makes the book readable and more importantly, understandable. At the end of each chapter they summarise the lessons learnt in the preceding pages.

The book covers all the main elements of a product release from how to price it; the concept of versioning; managing Intellectual Property Rights; the concept of product lock-in, how to recognise and, more importantly, how to manage lock in, specifically the costs of switching from one product to another; networks and positive feedback; using partnerships to establish a new product or technology and finally evaluating compatibility choices and standardisation.
Reviewer Views:
This is not a book you read straight through in one sitting - use it more like a reference book whenever you need reassurance or guidance during product development or launch. You will re read sections time and time again as you apply the practical lessons to different products or, the same product facing different market pressures.
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5.0 out of 5 stars Great Book! As a beginner, I learned tons in just 1 sitting!, 30 Jan. 1999
By A Customer
This review is from: Information Rules: A Strategic Guide to the Network Economy (Hardcover)
As an investor in IT and Net companies, this book helps reader to understand and evaluate business models of companies ...
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5.0 out of 5 stars This is first time to contact to your company., 7 July 1999
By A Customer
This review is from: Information Rules: A Strategic Guide to the Network Economy (Hardcover)
Information Rules:A Strategic Guide to the Network Economy by Carl Shapiro.Hal R. Varian
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5.0 out of 5 stars Wow! Finally a book that explains information economy, 5 Dec. 1998
By A Customer
This review is from: Information Rules: A Strategic Guide to the Network Economy (Hardcover)
This book is chalked full of valuable lessons and great examples! I highly recomend it!
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Information Rules: A Strategic Guide to the Network Economy
Information Rules: A Strategic Guide to the Network Economy by Hal R Varian (Hardcover - 1 Dec. 1998)
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