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on 25 October 2000
This is an excellent book full of ideas and practical toll with which to "build blockbuster products' develop competences and set out into new and difficult product and service ventures with confidence.
It is well structured and comes armed with many examples taken from the autors own experience. It is not an academic book although it is wriiten by two people who are academics now. Ian Macmillan has had a wealth of experience before moving to Wharton
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on 15 January 2008
This is an excellent book especially for those who want to exploit business opportunities in a competitive terrain. It also features practical but innovative strategies of growing existing business. The book outlines how to record opportunities, how to choose which ones to pursue, how to analyse and deal with competition etc and introduces intriguing concepts such as opportunity set, real options reasoning etc. It's worth every penny
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on 4 October 2008
The authors sought to deliver strategies to create value in the face of "the pervasive sense of uncertainty." They may have taken a hundred more pages than necessary to do so, but they have delivered.
They have distilled old and new thoughts into a handful of mental models that I have used when helping business do things for the first time for the past few years to good effect. They are clear, communicable and successful.
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on 27 October 2015
Great book.
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