Most helpful critical review
3 of 3 people found the following review helpful
Read the first two or three chapters: it goes downhill from there.
on 21 July 2014
It starts well: he identifies very real problems with the amount of data we face which is destroying our ability to think. Unfortunately it then goes downhill rather fast: chapter 3 is a bit vague, chapter 4 starts talking about "transforming the customer experience" which is a very bad sign. Chapter 5 starts talking about "unlocking the incredible potential we as individuals can bring to our organisations" which iis hard tor read seriously at all. Chapter 5 contains the claim that "big data and the insight we will gain from it will fundamentally change what it means to be human", and if you believe that I have a bridge to sell you.
Sad, as there were some good ideas there.