Top positive review
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As a Fellow of the Chartered Institute of Marketing I highly recommend this book
on 11 November 2013
As a Fellow of the Chartered Institute of Marketing myself I was excited to get my hands on a copy of Dee Blick's new book.
I work with a lot of small businesses and was intrigued to find out if it is even possible to write a book that can help all the different and diverse types of small business with their marketing?
It turns out it is - and Dee has done an exceptional job.
The book is very easy to read, I enjoyed the conversational style which is free of jargon. There is huge value in the case studies from all different types of business. Actual examples of things like successful sales letters, adverts and email campaigns are included which is very generous as often it can cost hundreds of pounds to have these professionally written.
I especially liked the way the case studies were followed by some questions to ask yourself about your business which help you generate ideas for your own marketing and how you can apply the techniques and tips shared. Dee makes it easy to see how you take an idea and apply it to your own business. It gave me a new strategy to add to my current marketing launch.
There are hundreds of ideas and strategies in the book. If you applied just one or two of them, it could easily result in thousands of pounds in additional turnover for you.
If you run a small business and want to get better at marketing I would highly recommend this book. It could give you an extraordinarily high return on your investment.
Lisa Farr, Fellow of the Chartered Institute of Marketing