on 12 July 2013
Some Twitter users may know Meredith Gould as the person behind the #chsocm hashtag, covering all things church social media. So Dr Gould knows her stuff! She is an established author, sociologist and social media consultant, with digital experience going back to the start of the Web. But this is not an academic book - it's highly readable, laced with whimsical humor - and provides a valuable introduction to any church leader or member who is considering whether, or how, to start out or develop a social media strategy.
Gould assumes readers have no previous knowledge or experience of social media, and leads us through an explanation of social media and digital community, with learning styles and theological issues thrown in. We are shown how to choose social media options, make them work effectively, integrated into existing church ministry.
However this is not only a book for social media newbies - even churches and Christians with considerable social media experience will find vital new insights and ideas here. The 'Thought Bytes' questions at the end of chapters provide an valuable framework for a church leadership or communications team to crystallize thinking ideas and strategies.
Of course, as with any book, Meredith may not cover every possible aspect of the topic - that's why we always need to read around the insights of a number of authors! But this title should definitely go on your wish list. I highly recommend it for any church or individual Jesus-follower wanting to be more effective online for the Kingdom.