Shop now Shop now Shop now  Up to 50% Off Fashion  Shop all Amazon Fashion Cloud Drive Photos Shop now Learn More Shop now Shop now Shop Fire Shop Kindle Learn more Shop now Shop now

Customer Reviews

4.6 out of 5 stars5
4.6 out of 5 stars
5 star
4 star
3 star
2 star
1 star

Your rating(Clear)Rate this item
Share your thoughts with other customers

There was a problem filtering reviews right now. Please try again later.

on 23 May 2002
I bought this when tasked with designing and running two focus groups, having no previous knowledge of the subject whatsoever. It saved my life!
It is a superb, 'hands-on' guide which details all the practicalities of designing focus groups, running them successfully and analysing the results effectively. It is clearly based on years of experience and offers a super-fast way to download the expertise of two leaders in their field. Although it is based in sociological research, the techniques described are applicable to any type of focus group.
This book is an exhilarating change from the '2-by-2 matrix' type of business book, which are often full of unjustified generalisations and vague 'concepts' with no practical application.
Cheap at twice the price.
0Comment|35 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 13 October 2008
Very, very good.

Having previous experience in psychotherapeutic groups, I needed to carry out focus groups for the first time in my MSc research. This book has been great help. Written in lay language and common sense, very well structured, covers all important areas and is packed with plenty of tips, hints adn checklists.

Although it is not written exclusively for the health sector, but for all types of focus groups (marketing research, education, health, etc), it is honest and can be used by researchers in all fields- it keeps it quite neutral.

Other books I have on qualitative research are too theoretical (just the stages of a focus group session, etc), this one goes straight to reality and practical issues with experience-based advice.

Very easy to use and read. If you have no experience in focus groups and need to learn with a hands-on book that will make you feel more confident and ready, i would totally recommend Krueger's book.
0Comment|4 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 6 June 2010
I found this book very useful in helping me to plan and deliver three focus groups I have carried out as part of my MSc dissertation. It is a straightford text, and I enjoyed reading it as it was free from complicated jargon. The chapters are clearly defined. It is a must for anyone who is a Focus group novice.
0Comment|3 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 9 July 2010
This book illustrates what focus groups are about. It explains how to plan and how to organise them to get the best results for your research. It also takes the reader through analysing results and reporting. Overall an interesting introductory and explanatory guide to using focus groups as a research tool.
0Comment|Was this review helpful to you?YesNoReport abuse
on 18 January 2009
Practical, easy to read and use, and useful for both those with or without experience in this activity. Even has some visuals to help you understand or smile. Recommended!
0Comment|Was this review helpful to you?YesNoReport abuse

Send us feedback

How can we make Amazon Customer Reviews better for you?
Let us know here.

Sponsored Links

  (What is this?)