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TOP 100 REVIEWERon 10 December 2011
Margaret Heffernan's background in business is wide as well as deep. In this, her latest book, she rigorously and eloquently examines a common problem: denying truths that are "too painful, too frightening to confront." Many people revert to denial because they are convinced that it is the only way to remain hopeful. "The problem arises when we use the same mechanism to deny uncomfortable truths that cry out for acknowledgement, debate, action, and change." This is among the phenomena that Dante had in mind when reserving the last -- and worst -- ring in hell for those who, in a moral crisis, preserve their neutrality.

Many of those whom Heffernan discusses in this book have what she characterizes as "a fierce determination to see." Their courage in daring to do so "reveals a central truth about willful blindness: We may think that being blind makes us safer, when in fact it leaves us crippled, vulnerable, and powerless. But when confront facts and fears, we achieve real power and unleash our capacity for change."

As I worked my way through the narrative, I was reminded of Sophocles' Oedipus who gains understanding (i.e. "sees" what is true and what is not) only after gouging out his eyes with broaches ripped from the gown of his dead wife. Similarly, only after Shakespeare's Lear loses his mind does he begin to "see" what he failed to understand previously. Heffernan asserts, and I wholly agree, that almost anyone can learned to "see better, not just because our brain changes but because we do. As all wisdom does, seeing starts with simple questions: What could I know, should I know, that I don't know? Just what am I missing here?"

My own experience suggests that people tend to see what they expect to see and fail to see what they do not expect to see. The brief film of Daniel Simons' experiment involving Harvard students in a basketball passing drill (discussed by Heffernan on Pages 74-76) is well worth checking out at Daniels' home page. In her book, Heffernan examines several phenomena that help to explain both willful and involuntary "blindness" as well as their causes; also, she suggests lessons to be learned that can help us to develop a "fierce determination to see" whatever we need to understand. She also provides some especially valuable information about the importance of aerobic exercise and cites an article also well worth checking out, "Be Smart, Exercise Your Heart: Exercise Effects on Brain and Cognition," co-authored by C.H. Hillman, K.I, Erickson et al.

Business executives who share my high regard for this brilliant book are urged to check out Charles Jacobs' Management Rewired: Why Feedback Doesn't Work and Other Surprising Lessons from the Latest Brain Research, Edward Hallowell's Shine: Using Brain Science to Get the Best from Your People, and Carol Dweck's Mindset: The New Psychology of Success.
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on 24 January 2013
I gave this book 5 stars because it is not only well written and flowing but is full of interesting case studies.
I liked the way it went through in a step by step manner the subject.
I would recommend this book to anyone interested in cognitive blindness and simple self deception.
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on 28 November 2013
This is a searching and well researched, well written account of among other things the pernicious forms denial can take. A psychologically sound, timely and valuable publication.
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on 20 August 2014
don,t know it was for someone else
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