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3 of 3 people found the following review helpful
5.0 out of 5 stars Unique essay, filled with original intuition, 21 Mar. 2007
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Dall'Asta Alex (Milan, Italy) - See all my reviews
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This review is from: Laws of Media: The New Science (Paperback)
Laws of Media may not be McLuhan's best-known work, but it is one of his best in terms of insight and intuition. The work, based partly on scientific assumptions (e.g. the idea that we are becoming less rational and more emotional as a result of the impact of electronic media), tries to explain many of the enigmas of the life of media in the twentieth century (art, for example) in terms of the relation between the human mind and technology.

Some ideas are, I think, quite convincing, and no doubt very fascinating. His explanation of solipsism in art (and not only in art) as a misunderstanding of the new concepts of modern science and electric technology is extremely interesting.

Much as physicists had to create a new mathematics and geometry to explain new concepts in less analytical a way than they could with the old means, so artists had to resort to new, simpler ways to express a new sensibility. But they did so only towards the end of the century. Modern art, this seems to imply, was a transitional phase between the art of the "Gutenberg Age" and the new means of expression (if one may call them "art" at all) of the 21st century.

I find much less convincing the second part of the book, where McLuhan describes the life of media (all media, from the wheel to the stirrup, down to the TV set) by way of what he calls "tetrads" (groups of four concepts that describe the birth, life and obsolescence of every medium).
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5.0 out of 5 stars Classic McLuhan, 9 Mar. 2013
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This review is from: Laws of Media: The New Science (Paperback)
For anyone working with technology and media, this is a must-have book, bringing Marshall McLuhan's unique perspective to bear in ways that are still relevant in the digital age.
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Laws of Media: The New Science
Laws of Media: The New Science by Eric McLuhan (Paperback - 1 Jun. 1992)
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