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11 of 17 people found the following review helpful
5.0 out of 5 stars An exceptional guide to e-marketing, 24 May 2002
By A Customer
This review is from: Permission Based E-mail Marketing (Paperback)
MacPherson's book is packed full of great tips and advice for those of us just starting down the path of permission email marketing. And for the small conclave of experts who have lived the real-world highs and lows of this fast-evolving marketing medium, you'll find it a valuable, credible resource too. So whether you're an ad agency exec looking to WOW a client with your insight, a marketing manager implementing your own email program, or a small business owner searching for a practical guide, this is the book for you. It weaves in just the right amount of charts, tick-lists, best practices and case studies to make it a lively read. You'll find yourself referring back to this book often as you implement your own campaign.
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Permission Based E-mail Marketing
Permission Based E-mail Marketing by Kim MacPherson (Paperback - 19 Mar. 2001)
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