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2 of 2 people found the following review helpful
5.0 out of 5 stars Not that much rebellion., 20 May 2013
By 
Ade (WALLINGTON, United Kingdom) - See all my reviews
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This review is from: The Rebel's Guide To Email Marketing: Grow Your List, Break the Rules, and Win (Que Biz-Tech) (Paperback)
For a start, there's little rebellion going on here.
Rather, this is volume invites the reader to consider alternative courses of action - and brings to life that well worn phrase: 'one size does not fit all' - before you run off to practice the 'perceived wisdom', consider why this course of action worked in these circumstances.

I would recommend this work.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Practical Insights To Creating Emails That Work, 31 Oct 2012
By 
M. Needham (Nottingham, UK) - See all my reviews
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This review is from: The Rebel's Guide To Email Marketing: Grow Your List, Break the Rules, and Win (Que Biz-Tech) (Paperback)
Every day I get a stack load of mail. Some of it newsletters, some the odd special offer or invite to an event. All of this mail has one thing in common; it comes via my inbox. Waldow and Falls clearly know a thing or two about email - more importantly they know what works as an email and what doesn't work. This is a tacticians handbook to getting emails read and more importantly actioned.

The book goes into a great deal of depth about the structure and appearance of an email - something to be honest I had given very little thought to, but nevertheless is actually quite important. For example whether to have the unsubscribe link hidden at the bottom of the email or at the top in the header - this can signifcantly increase engagement (ie trust) with readers/customers.

There are some great examples from dozens of case studies from big box retailers to small businesses - thankfully these are included as images - so you can see how they work now (as invariably some of the examples will date).

Whilst the book talks about being a rebel, it essentially means test, measure and tweak. Don't merely follow what everyone else is doing. What works for some businesses might work for you or it might not - the Rebel's Guide is not a presciption for increasing your open rate by 30% - rather it tells you what has worked for some, disects why it worked (or didn't) and leaves it to you to decide what that means for your business.

Whilst I do think this is a good book for small business owners who are thinking of sending out promotions or newsletters, its also a good book for the Head of Marketing in a larger business as it will help them get more out of thier creatives and marketing teams.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Inspirational guide to email marketing, 10 Feb 2013
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If you're looking for a guide that tells you exactly how to do email marketing, then this isn't it. But this is a good thing in my view. This guide challenges you to try something else and to test everything you do.

This book covers all aspects of email marketing - from how to grow your list to subject lines. I especially like the authors' view on how email marketing and social media go together. Useful for anyone somehow involved in email marketing. Inspirational.
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