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7 of 7 people found the following review helpful
5.0 out of 5 stars Exceptional Introduction to Disney Customer Servuce, 11 Jan. 2002
Unlike many other books about Disney Customer Service this one comes from the mouse factory themselves. It tells how the Magic works and how a cast member (employee) of the company plays an important role in creating the magic. If you work in Customer Services this book is a must. Be our Guest is about how Disney exceeds its guests (customers) expectations through magical actions.
Good Read
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3 of 3 people found the following review helpful
5.0 out of 5 stars Behind the magic, 18 Oct. 2003
This review is from: Be Our Guest: Perfecting the Art of Customer Service (Paperback)
This is a truly fascinating read, but you really have to big a big Disney fan, or a fan of customer service, because that is really what this book is all about. For Disney fans it really is an entertaining, behind-the-magic look at how Walt Disney World and the cast members operate on a daily basis, and some secrets about the parks you might not know, from the smell of popcorn in the morning, to the forced perspectives. A really great read, if you want to know how the magic is done.
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2 of 2 people found the following review helpful
5.0 out of 5 stars One of The Most Useful Business Books You Will Ever Read, 19 July 2006
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This review is from: Be Our Guest: Perfecting the Art of Customer Service (Paperback)
This book is an essential read for anyone interested in getting to grips with how Disney consistently deliver top quality service. The methods are easily transferrable into any organisation - you don't have to be running a theme park to get something out of this. Probably the most useful business book I have ever read.
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1 of 1 people found the following review helpful
5.0 out of 5 stars For anyone who genuinely cares about their customers..., 25 Feb. 2007
By 
Ms. Emily Watson (Edinburgh, Scotland) - See all my reviews
This review is from: Be Our Guest: Perfecting the Art of Customer Service (Paperback)
This book is really excellent whether you're starting out in your own business or working for a large multinational company. It changes the way that you think about your customers and you stop thinking of them as people who just buy your product or use your service. The whole Disney attitude is one that very few companies have nowadays as people buy into a 'mememe' world but this book certainly gives you something to think about.

Even if you don't plan on using it in the business world, it can help change your attitude to people you meet in shops, restaurants and varying companies you come into contact with.

Its certainly been very useful to me.
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5.0 out of 5 stars *Very* highly recommended., 20 Sept. 2009
By 
Ian PROBERT (Gloucestershire, UK.) - See all my reviews
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This review is from: Be Our Guest: Perfecting the Art of Customer Service (Paperback)
A fantastic book, and a *must read* for anyone in a customer-service role, and/or students studying the marketing and management of services.

An easy to read, insightful and fascinating 'peak behind Disney's curtain', the book includes very useful 'Quality Service Cues' that summarize each chapter, and provide a useful checklist for improving service in your organisation.

Very highly recommended.
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5.0 out of 5 stars Great insight to Disney, 9 May 2013
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This review is from: Be Our Guest: Perfecting the Art of Customer Service (Paperback)
A really well written, informative book. Really great insight for me to reference while I was writing a disseration on Marketing strategy. The whole culture it describes makes you want to work for Disney - that's for sure! :)
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Be Our Guest: Perfecting the Art of Customer Service
Be Our Guest: Perfecting the Art of Customer Service by Disney Institute (Paperback - 1 Sept. 2003)
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