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5.0 out of 5 stars good condition. it's like a brand new one., 27 Sep 2013
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This review is from: Corporate Communications: Theory and Practice (Paperback)
Amazing new second hand book! I didn't expect it would be like this new..almost like one from book store! GOOD!
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0 of 2 people found the following review helpful
5.0 out of 5 stars Great, comprehensive read, 24 Jan 2005
By A Customer
This review is from: Corporate Communications: Theory and Practice (Paperback)
Thums up for this book! A good, concise read for any undergraduate or master student seeking a "one stop shop" for understanding Corporate Communications. The latest current thinking from the academic and practitioner worlds enlighten all areas of the subject: Theory & Practice, Historical perspectives, Stakeholders, Identity & Reputation, Strategy & Practice and the Organisational issues surrounding the field. The issues are illustrated through new, best-practice case studies from a diverse set of industries, giving you an edge in the subject within one read. Great input for any assignment in this field - certainly very helpful for mine!
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1 of 5 people found the following review helpful
5.0 out of 5 stars Great one-stop read on Corporate Communications, 25 Jan 2005
By A Customer
This review is from: Corporate Communications: Theory and Practice (Paperback)
Thums up for this book! A good, concise read for any undergraduate or master student seeking a "one stop shop" for understanding Corporate Communications. The latest current thinking from the academic and practitioner worlds enlighten all areas of the subject: Theory & Practice, Historical perspectives, Stakeholders, Identity & Reputation, Strategy & Practice and the Organisational issues surrounding the field. The issues are illustrated through new, best-practice case studies from a diverse set of industries, giving you an edge in the subject within one read. Great input for any assignment in this field - certainly very helpful for mine!
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Corporate Communications: Theory and Practice
Corporate Communications: Theory and Practice by Dr Joep P Cornelissen (Paperback - 18 Nov 2004)
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