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19 of 26 people found the following review helpful
on 11 August 2009
Mr Power is Mrs Power's husband. While I agree, Ecademy has positioned itself and done before its time, what others are now doing, I would prefer to read after the book is launched, a critique of Mrs Power's work and premise, several views rooted in academic rigour, than pure marketing!

Best wishes
Kalyan
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on 23 December 2014
Can't wait to read it since I heard this brilliant woman speak this year! Great delivery as promised!
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1 of 2 people found the following review helpful
on 20 September 2011
Essential for individuals to have a personal brand, whether they have a business or just want to have a corporate career.

This book outlines the reasons for having a personal brand. It goes through in general terms the steps of building a personal brand so that the book can be used by anyone who wants to build one. The most important point I got out of this book is to explore yourself to find out your true passion and you can find your niche.

The important message outlined in this book is to be open to new people, make friends with them and to support them and your contacts whenever possible.

One must not use social media without going through this book unless one likes to make mistakes that many people make.
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14 of 21 people found the following review helpful
on 27 October 2009
Ms Power is famous, by her own admission, for only reading one book. Now she's written two! Shows you what a slacker Dickens was.
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8 of 13 people found the following review helpful
on 30 September 2009
While I agree with the general premise of this book - new social media can be used to help your business and you need to get on board that train - I think this book only explains this in the context of certain types of business.

If you run a business that sells knowledge-based services to other businesses, buy this book. If you sell widgets to other businesses, probably buy this book. If (like me) you sell widgets to the general public, look elsewhere as this book will not help that process.

I'd like a book that explains the process of building confidence through social media with the general public. Surely that needs to be about sites like Facebook, rather than niche business sites such as Ecademy and Linkedin.

I'd love to know the professions of those giving this a five star review.
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4 of 7 people found the following review helpful
on 2 November 2010
I'm afraid to say I stopped reading this book at page 18. These are my reasons:
- The sources of information on known psychologists are referenced from Wikipedia
- Meanings of words such as 'mantra' also came from Wikipedia
- In the first 18 pages, Power self promoted in a emotive manner
- There are no hard facts to back up the 'change'
- I do not agree with the point about people becoming less materialistic whilst using social networks, whilst she promotes social networks for 'your business'

I felt 'the change' and it was for me to stop reading.
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0 of 1 people found the following review helpful
on 6 February 2013
Penny has been in the world of the Internet since 1998. It was fascinating to read her story and reflections.
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4 of 9 people found the following review helpful
This is THE 'must read' for any 35+ business person who is honest enough to admit to be struggling with the social media phenomenon. Penny Power demystifies the changing, online business and social landscape, alerts us to its pitfalls and clearly illuminates its pathways so we may build our own, unique navigation strategies. Brilliant!
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9 of 19 people found the following review helpful
Online social networking can end up consuming a lot of your time. Yes, there is real "buzz" about it at the moment but if you do not have a proper online networking strategy you will simply end up wasting your time online which could have been spent better with "real people". If you use online networking well you will get a huge impact for your business.

Even if you think you are not a "webpreneur" you need to have your own personal online brand strategy sorted to help you find your next job - its a competitive market and if you are snoozing through than you will lose out.

When Penny Power entered the social networking game, Mark Zuckerberg was just about to break his voice and enter the world of puberty. She is THE godmother of online social networking - I'm sure you can learn from over a decade's worth of experience in this business. Yes - a business which has been her day job- not just a hobby.

You could spend hours and hours online going down paths that you think will lead you somewhere only to find dead ends. Why not spend a tenner skim through the book and even if it only saves you 2 hours online you have got your return on investment (assuming you earn more than GBP 5 per hour).

Buy it. Save yourself time: Your real world friends will appreciate seeing more of you as you won't be glued to your computer "learning from your own mistakes" because you were smart enough to invest in learning from Penny's experience.

My only regret is that she didn't publish this book 6 months earlier and I would have not wasted so much time online. But as Confusious said: "the best time to plant a tree was 5 years ago, the second best time is today.".

Your "friend" (trust me you will consider me a good friend if this review convinced you to hit the "add to cart" button),

Amir.
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4 of 10 people found the following review helpful
on 29 September 2009
Dr. Gary Wiren, former educational director of the PGA; he taught professionals how to teach people to play golf,once said," if a person steps up to the tee, and slices 10 balls in the row, she/he has learned very well how to slice. It is more difficult to "unlearn a person", then teach her/him the "right things" in the first place."

The key to success in anything is to practice the "right things"under a coach until you become skillful in that area.
For those of us, wishing to succeed online, there is no better place to look to find the "right things" then "Know Me, Like Me, Follow Me"
and there could be no better coach, than Penny Power!
An expert, that is currently doing it, has a successful track record, knows the principles, fundamentals, and concepts involved; and most importantly,is interested in helping the reader to be more successful.
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