Top positive review
8 people found this helpful
Punchy and entertaining but so badly typeset it hurts
on 13 February 2004
Seriously and irritatingly marred by slipshod typography, this little book is a very entertaining read.
It deals with subjects that might otherwise be considered to be "heavy" in a very engaging way, with lots of anecdotes and humour, without ever missing its main target of providing a serious examination of a major social phenomenon that has passed most non-academic commentators by.
Forget War, Plague or Famine; for most of the Western world -- since, say, 1750 -- History has been the way that the greater part of the population has earned its living and the economic conditions under which it has flourished (or not). This book shows the critical importance of the company in history and the pivotal role it has played in mobilising economic growth.
If there is one criticism -- aside from the excruciating typographical errors -- it is that the overall impression, at the conclusion, is one of smugness about both what the company has been made to achieve and about the future of the company.
Don't be put off by the apparent dryness of the subject matter, this really is a litle gem that throws light on a largely unexamined theme of history.