Most helpful positive review
43 of 43 people found the following review helpful
Whatever happened to your dreams?
on 31 August 2012
The above title is a throwaway rhetorical question that was mentioned towards the end of the book and one that is echoing in my head as I write this at 2am having finished the book in one long sitting.
The book is chock full of well structured, eye-opening, real world sensible advice rather than airy-fairy nonsense.
The key themes of this book are so easy to understand and are broken down into small chapters with approachable action plans at the end of each chapter (which I've got to do!). The checklist at the start of Chapter 3 (Putting it into Practice) was particular helpful to me in thinking about how good some of my actual ideas are.
What was particularly interesting was Rachel started up a new business venture to showcase the concepts mentioned throughout the book from idea to market and beyond. This sure beats all those other books that mention how they made their money without even giving you clues as to what they do or how they dealt with the business!
I thoroughly recommend this book to any one who wants to take positive steps to developing their own business - however big or small they want it to be and however unique or not it is.
Good luck to everyone!