Top positive review
One person found this helpful
Apple & Co - the big picture
on 31 May 2014
I like reading about real events and people and I want to hear the human side of the story rather than just the story itself, and this book certainly doesn't disappoint.
I love Apple products, like the Apple design-led and minimalistic approach but have always been aware that the charisma and drive of Steve Jobs, wonderful as it was always had a flip side that seemed in many ways to be opposite to the public perception.
This book not only explores the gestation of Apple and Steve Jobs and their journey, it sets it in the context from which Apple was born and grew. There are many things in this book that I did know about, but there's a ton of stuff I didn't and in particular many people, personalities and situations that forged Apple and Steve Jobs that I had no idea about and really paints the bigger picture - not just of the computer/technology industry, but of the people building that industry, directly or indirectly.
It was for me a riveting read. Don't expect some detailed info on Apple products - this book is about people and business. I only realised when i finished the book that there are no pictures at all. It didn't matter, I didn't miss them.
The cover says it all - "an impossibly awesome piece of work" and I agree.
I loved it - well written and a fascinating read if you want to know the bigger picture inside and around Apple.
I can't recommend it highly enough. I wouldn't have lasted more than two minutes as an employee with Jobs.