Top critical review
Good introduction to Google, but outdated by now and more business-focused than tech-focused.
on 28 May 2016
Decent enough look at Google. It's detailed and adds a lot (sometimes too much) external context so you can get a good idea of what Google was "disrupting" and what changes it wrought. However, this book was published in 2011 and doesn't reference anything later than the end of 2009 (likely when the book manuscript was completed) and so, inevitably, it's a bit outdated by now. Auletta makes the cardinal sin of trying to predict the future, openly scoffing at the idea that Google will ever figure out a way to sell ads against YouTube videos (ahem).
It also seems to suffer from Auletta's lack of technical knowledge. He gets the overarching concepts spot-on, but there's a few little things that will rub anyone with at least a cursory knowledge of tech the wrong way - for example, he refers to blu-rays as "blue-rays" and repeatedly (even in the afterword) uses "firewall" when he means "paywall". This is clearly intended as a business book so it's not such an important detail, but it may have benefited from having one last going over by someone a bit more technically-minded.