on 27 September 2003
I just recently read PR Power for the second time and had to write in and tell others how beneficial I found it. There are so many ideas in the book that can be adapted to almost any business. Each chapter answers all the vital questions and the author take us hand in hand through the whole process of implementing PR through to making the most of a published clip.
The book also makes the whole process of contacting a journalist and coping with a cold call, not as scary as one might think.
It's an excellent resource with many million-dollar ideas, especially in the case-study chapter.
It's an excellent book for PR consultants as well as SME's looking into the benefits of adding PR to their marketing activities.
Ms. Mangla Sachdev
on 7 December 2003
This book was a pleasant surprice. It has structure, a goal, avoids waffle and actually teaches something useful. At the end, it gives a very helpful guide of websites relating to PR. For an absolute beginner in the field like me, it is highly recommended.
PR is a huge industry which is split into many segments and professions under one large PR shaped blanket. Trying to get your head round it can be fairly daunting to say the least. Barry does an excellent job of categorizing the topic and breaking it down into user friendly chunks. There are plenty of clear examples, case studies, check lists and task lists. The appendices are particularly valuable, offering key contacts and information on who to contact to set your PR in motion. PR is fast moving and ever changing and so this updated list is critical to get moving with.
on 19 July 2015
Not many secrets but this is a competent & practical intro to corporate PR.
It would benefit from a new edition as its over a decade old, so it has nothing on social media.
Daniel Valentine (Author of: "Online Marketing to Investors: How to develop Effective Investor Relations", Business Expert Press, 2015)
on 29 May 2002
The first action book on PR. Packed full of practical advice, this book proves that you don't have to be in big business to be able to leverage the mystical art of PR.
Checklists, case studies and lots of common sense information de-mystifies PR for the beginner, and reminds the old hand of why they should include PR in their marketing communications armoury.
The definitive book on this hot topic.