Shop now Shop now Shop now Shop All Amazon Fashion Summer Savings Up to 25% Off Cloud Drive Photos Shop now Learn More Shop now Shop Fire Shop Kindle Oasis Learn more Learn more

Customer Reviews

4.7 out of 5 stars7
4.7 out of 5 stars
5 star
5
4 star
2
3 star
0
2 star
0
1 star
0
Format: Paperback|Change
Price:£10.99+ Free shipping with Amazon Prime

Your rating(Clear)Rate this item
Share your thoughts with other customers

There was a problem filtering reviews right now. Please try again later.

on 18 July 2002
PR Power is a good book - you can read throiugh it all. And/or you can keep it on your bookshelf for when you need such a book.
It is full of tips and techniques and it de-mystifies what the PR agency does.
I like the way she writes and I like the lack of nonsense theory.
This is a good practical hands-on book for people who want to improve the purpose and the quality of their PR coverage.
I know of no other business book that gives you what you want so succinctly
0Comment|9 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 27 September 2003
I just recently read PR Power for the second time and had to write in and tell others how beneficial I found it. There are so many ideas in the book that can be adapted to almost any business. Each chapter answers all the vital questions and the author take us hand in hand through the whole process of implementing PR through to making the most of a published clip.
The book also makes the whole process of contacting a journalist and coping with a cold call, not as scary as one might think.
It's an excellent resource with many million-dollar ideas, especially in the case-study chapter.
It's an excellent book for PR consultants as well as SME's looking into the benefits of adding PR to their marketing activities.
Thank you
Ms. Mangla Sachdev
Publicity Workshop
0Comment|7 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 7 December 2003
This book was a pleasant surprice. It has structure, a goal, avoids waffle and actually teaches something useful. At the end, it gives a very helpful guide of websites relating to PR. For an absolute beginner in the field like me, it is highly recommended.
0Comment|7 people found this helpful. Was this review helpful to you?YesNoReport abuse
PR is a huge industry which is split into many segments and professions under one large PR shaped blanket. Trying to get your head round it can be fairly daunting to say the least. Barry does an excellent job of categorizing the topic and breaking it down into user friendly chunks. There are plenty of clear examples, case studies, check lists and task lists. The appendices are particularly valuable, offering key contacts and information on who to contact to set your PR in motion. PR is fast moving and ever changing and so this updated list is critical to get moving with.
0Comment|2 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 19 July 2015
Not many secrets but this is a competent & practical intro to corporate PR.
It would benefit from a new edition as its over a decade old, so it has nothing on social media.

Daniel Valentine (Author of: "Online Marketing to Investors: How to develop Effective Investor Relations", Business Expert Press, 2015)
0Comment|Was this review helpful to you?YesNoReport abuse
on 27 October 2011
A book which should be read again and again. It is certainly a reference book for every business. Marketing without PR is incomplete. Very easy to follow through out. I particularly like the Case Studies at the end of the book as you would see all the theory materialise in each and every story.

Highly Recommended!
0Comment|Was this review helpful to you?YesNoReport abuse
on 29 May 2002
The first action book on PR. Packed full of practical advice, this book proves that you don't have to be in big business to be able to leverage the mystical art of PR.
Checklists, case studies and lots of common sense information de-mystifies PR for the beginner, and reminds the old hand of why they should include PR in their marketing communications armoury.
The definitive book on this hot topic.
0Comment|5 people found this helpful. Was this review helpful to you?YesNoReport abuse

Send us feedback

How can we make Amazon Customer Reviews better for you?
Let us know here.